How we handle your information
RightKind Care™ collects only what we need to call you back, arrange care and run this website. This page explains what that is, who sees it, and how to ask us about it. Last updated November 4, 2026.
Who we are
This website is run by RightKind Care Inc. ("we", "us"), a private home care company serving Toronto and the Greater Toronto Area. Our privacy contact is Moshe Birnbaum, Founder. You can reach him through our contact page or by phone at (647) 847-CARE.
What we collect
We collect only what you choose to give us, plus basic information about how the website is used.
- When you ask for support (the Request PSW Support form and the contact form): your name, phone number, email, the types of care you tick, and any message you write.
- When you download the Family Care Binder: an optional first name and email, whether you ticked the box to receive care guides, and the code of the link or printed QR code that brought you. We use your email to send you the binder, and for care guides only if you ticked the box. Counting downloads records the time, device type and referring site, like every other link.
- When you RSVP to an event: your name, phone, email, number of guests, whether you are a senior, family member or caregiver, your area, and any seating or accessibility needs you tell us. If you ask for a ride, we also ask for a pickup address, how you get around (for example, with a walker) and whether someone is coming with you, so we can plan the ride safely.
- When you contact us about a job: your name, phone, email, your care background (for example PSW or DSW), an optional message, and an optional resume.
- If you call or text us: your phone number and whatever you tell us.
- When you use the website: the pages you visit, the buttons and links you click (for example, tapping our phone number), your device and browser type, your approximate location (such as your city), and the website you came from.
- When you open a link we share (for example, from Instagram or an email): the time, which link it was, your device type and the website you came from. We do not record your name from these.
How we use it
- To call you back, answer your questions and arrange care.
- To run our events, confirm your RSVP and arrange rides.
- To review job applications.
- To understand which pages and links help people, so we can improve this website.
- To email or text you about events and services, but only if you said yes. You can say no at any time by replying to any message or contacting us, and we will stop.
We do not sell your personal information.
Please keep medical details out of the forms
We ask only for what we need to start the conversation. Please do not type detailed medical information into the website forms. Your care coordinator will talk through care needs with you by phone.
Who else handles your information
We use trusted service providers to run this website and our work. They handle information for us and for no other purpose:
- Netlify hosts this website and receives the forms you submit.
- Google provides website statistics (Google Analytics and Google Tag Manager) and stores records and resumes we keep in Google Drive and Google Sheets.
- Resend sends the confirmation and notification emails.
- Jotform runs the PSW screening questionnaire, which is separate from this website.
We may also share information if the law requires it, or with your permission.
Cookies, videos and fonts
Google Analytics uses cookies to count visitors and see which pages are used. It does not receive what you type into our forms. To opt out, you can use Google's Analytics opt-out browser add-on or your browser's cookie settings.
Videos on this website come from YouTube and only load when you tap play, using YouTube's privacy-enhanced mode. This website's fonts load from Google Fonts, which means Google can see your internet address when a page loads.
If we add advertising tools in future, we will update this page first.
Where it is stored and for how long
Our providers may store and process information in Canada and in other countries, including the United States, where it may be subject to local laws. We keep information only as long as we need it for the reasons above or as the law requires, then we delete or anonymize it.
How we protect it
We limit who can see your information and we use reputable providers. No website or message is completely secure, so please share only what you are comfortable sending.
Your choices
You can ask to see the personal information we hold about you, ask us to correct it, withdraw your consent to how we use it, or ask us a question about it. Contact us using the details above and we will respond. If you are not satisfied, you can contact the Office of the Privacy Commissioner of Canada.
Children
This website is meant for adults. If you are arranging care for a child, you give us that information as their parent or guardian.
Changes to this page
We will update this page when our practices change, and we will change the date at the top.
Questions about your information?
Call or send us a message and a real person will answer.